A strategic brand refresh to support Seyna’s expansion and new ambitions
Seyna is a French SaaS scale-up, offering a platform that enables brokers to create their insurance products, increase their revenue, and optimize their operations. To help their clients cover all their needs, aside from the platform, they also have dedicated experts teams. By combining actuarial expertise and technology, Seyna enables brokers to launch a new product within a few weeks.
Project Goal
Following its expansion and new goals, Seyna decided to revamp its branding, which no longer reflected its lofty ambitions, along with its aging website. While purple and orange were historically the colors of its image, Seyna wanted to refresh them and create a complementary palette that they could use to showcase the products on their platform. They also aimed to establish an eye-catching, contrasting, visually impactful new visual identity, that would be more comprehensive and flexible, mirroring their strong new ambitions.
Client
Seyna
Year
2022
Engagement model
Fixed Scope
Deliverables
— Brand Identity Design — Illustration (UI, Product Illustrations and Custom Made Graphic Illustrations) — Website Design, UI Design — Brand Refresh
