Scaling an AI-powered ad campaign platform to drive long-term user engagement and conversions
Shown is an AI-powered online platform that automates the ad campaign creation and management, across all ad campaigns platforms. Let AI run your ads and attract more customers effortlessly!
Project Goal
With Shown team’s, we worked together to redesign and modernize their online platform, making it mobile-friendly, introducing a dark mode and new features to simplify the creation, optimization and management of multi-platform ad campaigns. While a number of Shown users are already familiar with online ad creation, this is not the case for many entrepreneurs and online businesses who begin to use Shown. Through competitive benchmarks, user journey analyses and design iterations, we created fully automated AI recommendation and campaign creation flows. This allows newbie users to effortlessly launch profitable campaigns that reflect their brand, even without prior knowledge in this field. Alongside this initial mission, we refreshed Shown’s visual identity to make it warmer, more energetic, playful, and modern. As for the logo, we kept it and refreshed its colors.
Client
Shown
Year
2022-2024
Engagement model
Ongoing Partnership
Deliverables
— UX Research & Visual benchmark — Branding & Visual Identity Design — Digital Product Design — User Flows, Desktop & Mobile Platform Design (UX/UI Design) — Illustration — Components Library
PRODUCT DESIGN After redesigning Shown's visual identity, we gradually refreshed anc cleaned the platform's visual style throughout our collaboration, aligning it with the new branding. One of the key challenges for Shown was to enhance the AI-powered ad creation and customization workflows, ensuring that even beginners in digital marketing could easily launch their ad campaigns. By analyzing the user's brand identity and business, Shown's AI recommends the best advertising platforms (Google, Instagram, X, LinkedIn...), along with tailored content and visuals, based on their specific needs.
