Designing a brand identity for frugal and responsible AI
Celerity is the leading AI-native solution, that streamlines RFP (Request for Proposal) and ESG (Environmental, Social, and Governance) questionnaire responses with unmatched speed, precision and trust for every answer. With Celerity, win more RFPs, stay ESG-compliant and let AI do the heavy lifting.
Project Goal
Together with Celerity, we worked on creating their logo to reflect speed, precision, frugality, and trust. Beyond their AI services, Celerity is developing a Research & Development project focused on creating frugal generative AI models—smaller and less resource-intensive compared to standard models on the market. This made it essential for their logo to convey efficiency and simplicity, while their visual identity’s color palette embodies frugality and a commitment to sustainability, ecology, and environmental responsibility.
Client
Celerity
Year
2024
Engagement model
Fixed Scope
Deliverables
— Brand Identity Design — Logo Design
During the brand exploration phase, we designed multiple logo directions for Celerity in order to better understand and align with their stylistic expectations. From these initial concepts, the Celerity team selected a shortlist that we further refined through several iterations, ultimately converging on a single logo that best reflects their current identity, as well as their vision and ambitions.
